Tell H&M: Commit to never trashing or burning overstock

CEO Daniel Ervér,

Every six days, the United States generates enough textile waste to fill the Mall of America. And a large majority of that waste comes from retailers, with 30 to 40% of all textiles heading straight to the incinerator or landfill without being worn once.

As the world’s second-largest clothing company, H&M has the opportunity to become a leader in the fashion industry by making a public commitment to sustainable overstock practices. Given the massive environmental cost that goes into producing clothes, no garment should go straight to an incinerator or landfill without being worn.

That’s why I’m urging H&M to publicly commit to never trashing or burning its overstock.

Tell H&M to never burn or trash its overstock